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NOVEMBER 2018
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71
Me & My Business
uke Johnstone had a
dream. He wanted to
launch a business selling
DIY bags of flash-frozen
fruit and vegetables with
sachets of ‘superfoods’ to make at-home
smoothies. He would call it PACK’D.
Initially on the professional tennis
circuit and coaching at Brentford FC in the
evenings, it was after an injury that Luke
had the idea for a healthy smoothie brand.
“My background in sport taught
me the power of nutrition to fuel
L
THEY ’ RE THE WORLD ’ S FIRST
FROZEN SUPER FOOD SMOOTHIE
KI TS – BUT CREATOR AND
ENTREPRENEUR LUKE JOHNSTONE
ADMI TS SETT ING UP HIS COMPANY,
PACK ’ D, HASN ’ T BEEN EASY
PACKING A
PUNCH
performance. When my tennis scholarship
and football dreams were ended by injury,
I turned this knowledge into products.
“I wanted natural, targeted nutrition
to fuel my performance at work and in
sport – but the pre-bottled smoothie
drinks marketed as ‘healthy’ contained
high amounts of sugar,” he explains.
“I wanted to create a shortcut for the
ultimate homemade smoothie.”
Luke, 29, grew up on a tough
housing estate in Peckham, south-east
London, and was determined to build a