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JULY 2018
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Flight Time
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63
Business Books
YOUR SUPERSTAR BRAIN
By Kaja Nordengen
Why does the brain work the
way it does? Can eating certain
foods improve your memory?
Can you activate the parts of
the brain you don’t use? Can
you smile yourself to happiness?
What is free will, and do we
really possess it?
These big questions, and many
more, are investigated to uncover
all the secrets of your wondrous,
mysterious and irreplaceable
organ. Your brain makes you
who you are – it is the root of
your personality and intelligence.
It learns languages, creates
memories and interprets complex
patterns. But it is also responsible
for your bad decisions and it
rewards addictive behaviours.
In
Your Superstar Brain
,
neuroscientist Dr Kaja Nordengen
describes in mesmerising detail
how the brain works – both how
it’s physically constructed and how
it functions on a more abstract
level – everything from what
happens when we fall in love to
where we find our sense of self.
Join her on a fascinating
journey and find out why your
brain is truly a superstar.
Published by Little, Brown Book
Group, £13.99
AGAINST THE GRAIN
By GrahamHarris withMark
Eglinton
The subtitle of this book –
How I
went from factory floor to my own
multi-million pound company
(and you could too)
– says it all.
Graham left school at 16 and went
to work in the print-finishing
industry. He describes how one
day, dissatisfied with his lot as a
factory print worker, he decided to
change his life. Working from his
garage in his free time, he invented
and developed the Tri-Creaser – a
device that has revolutionised the
print industry.
With honesty and self-
deprecating humour, Harris
recounts the many ups and downs
of his journey to owning a multi-
million pound, multi-national
company – where his devices are
now estimated to have saved his
customers up to £8 billion over 10
years.
Not only does
Against The
Grain
chart Harris’ inspiring
story, but it also offers hope for
aspiring innovators by spelling
out, in simple terms, both the
attitudes and the practical steps
required to conceive an invention,
manufacture it – and then take it
to market.
Published by Rudling House, £9.99
COLLABORATIVE
ADVANTAGE: HOW
COLLABORATION BEATS
COMPETITION AS A
STRATEGY FOR SUCCESS
By Paul Skinner
The history of business strategy
has been built on the idea that
businesses must compete to win.
But in today’s interconnected
world, could such strategies be
holding your business back?
Strategic consultant and social
entrepreneur Paul Skinner argues
that we have now reached a
turning point in history from
which creating competitive
advantage may no longer be in the
best interests of an organisation.
He presents today’s business
and social challenges through a
new strategic lens and offers this
book as a practical guide to help
you create collaborative advantage,
transform your business and
change the world.
This is an indispensable guide
that will help you transform
the growth of your business or
the impact of your non-profit
organisation by bringing the
fuller, value-creating potential
of the outside world inside your
company.
Published by Little, Brown Book
Group, £13.99
BE MORE PIRATE: OR HOW
TO TAKE ON THE WORLD
AND WIN
By SamConniff Allende
Pirates didn’t just break the rules,
they rewrote them. They didn’t
just reject society, they reinvented
it. Pirates didn’t just challenge
the status-quo, they changed
everything. Pirates faced a self-
interested establishment, a broken
system, industrial-scale disruption
and an uncertain future. Sound
familiar?
Pirates stood for mischief,
purpose and power. And you
can too. In
Be More Pirate
, Sam
Conniff Allende unveils the
innovative strategies of Golden
Age pirates, drawing parallels
between the tactics and teachings
of legends such as Henry Morgan
and Blackbeard with modern rebels
Elon Musk, Malala and Banksy.
Featuring takeaway sections and a
guide to building your own pirate
code 2.0,
Be More Pirate
will show
you how to leave your mark on the
21st century.
Whatever your ambitions,
ideas and challenges,
Be More
Pirate
will revolutionise the way
you live, think and work today,
and tomorrow.
So what are you waiting for?
Published by Penguin Books, £9.99
I NSP I RAT IONAL BOOKS TO HELP DEVELOP YOUR BUS I NESS – AND YOU
Between the sheets
EDITOR’S
PICK