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62

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OCTOBER 2018

Business Books

THE POST-TRUTH

BUSINESS: HOW TO

REBUILD BRAND

AUTHENTICITY IN A

DISTRUSTING WORLD

By Sean Pillot de Chenecey

This is the first book to examine

what an era of post-truth means

for brands and businesses,

and how they can succeed

in an age of fake news and

disinformation. It outlines why

trust is the number-one issue

facing brands on a global scale

and explores the social, cultural

and business realities that are

shaping international brand

perceptions.

The Post-Truth

Business

explains a number of

interconnected issues, including

the impact of fake news,

disinformation and the

weaponising of lies; GDPR,

safeguarding data, and

privacy as a tradable asset; the

dangers of inauthentic cultural

marketing; and how brands

can create communication

with meaning. It offers a way

forward for organisations

wishing to rebuild brand

authenticity in a distrustful

world, using a more open,

positive and socially-progressive

approach.

Published by Kogan Page, £14.99

THE POWER OF A

POSITIVE TEAM:

PROVEN PRINCIPLES AND

PRACTICES THAT MAKE

GREAT TEAMS GREAT

By Jon Gordon

Jon Gordon’s latest book is a

how-to guide of practical tools that

helps overcome big egos, apathy

and negativity, while building

a strong, cohesive teamwith

vision, optimism, communication,

connection and commitment.

Gordon has a proven record in

building team success, working

with some of themost celebrated

business, personal and sports

teams in the world. In

The Power

of a Positive Team

, he reveals the

proven principles and practices

that build great teams. Infused

with research, compelling stories

and proven strategies, the book

draws upon his unique team-

building experience in order to

provide an essential framework for

any team to work together more

effectively. He also shares his best

practices to transform negativity,

build trust, and navigate difficult

conversations, and tackles the

common pitfalls that cause teams

to fail – while offering solutions to

enhance a team’s creativity, grit,

innovation and growth.

Published byWiley, £20.99

HUMANITY WORKS:

MERGING TECHNOLOGIES

AND PEOPLE FOR THE

WORKFORCE OF THE

FUTURE

By Alexandra Levit

Humanity Works

explores the

transformations shaping the way

we work today and illustrates how

organisations can ally humans with

technology to develop an agile,

future-proof and super-powered

workforce. Alexandra Levit draws

on cutting-edge academic

research and business thinking

to explore key trends in the future

of work. These include projected

skills shortages, global talent pools

and the rise of themultinational

workforce; new technologies, from

AI and VR, to Fitbits and drones

and their implications for the way

we work; uniquely human skills to

be nurtured such as leadership,

intuition, creativity, problem-solving

and interpersonal sensitivity;

evolving work structures; millennial

leadership and preparing for

Gen-Z, two generations bringing

new skills, values and ways of

working for themid-21st century;

and preparing for the future

of branding, corporate ethics,

employee rights and intellectual

property.

Published by Kogan Page, £14.99

YOU CAN ACHIEVE MORE:

LIVE BY DESIGN, NOT BY

DEFAULT

By Shiv Khera

Life is an obstacle course in which

we can often become our own

biggest obstacle, but a positive

attitude can be transformational.

This book offers direction and

can help you make positive

decisions in a noisy environment.

Success is neither amiracle nor a

mystery. It is the natural outcome

of consistently applying certain

principles. This book effectively

teaches not only the principles

of success but also how to

avoidmistakes. The principles

themselves are universal, cutting

across country, culture and

religion. Applying these principles

may require a lot of self-discipline

and commitment but, once

learned and applied, the results

can be rewarding and gratifying.

If you want to be successful and

happy, then study the lives of

successful people; if you want to

become wealthy, then study the

principles of acquiring wealth.

This book helps you design a

moremeaningful life, by making

positive choices and avoiding

common pitfalls.

Published by Bloomsbury Business,

£12.99

I NSP I RAT IONAL BOOKS TO HELP DEVELOP YOUR BUS I NESS – AND YOU

Between the sheets

EDITOR’S

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