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The smartest way

to find great clothes

The Chapar

provides your own

personal stylist, at

no extra cost, taking

the hassle out of

shopping for good


amMiddleton, founder of The Chapar,

says, “Men simply don’t have the time to

shop any more. They want to look smart

and stylish, but life gets in the way.

“That’s why we startedThe Chapar – to help

men find great clothes, be that a smart new look

for the office or something casual for a holiday,

all without the hassle of spending hours in a

shopping centre or trawling online.”

Since its launch in 2012, the personal

styling service has made headlines in business

and fashion sectors alike as it sets about

revolutionising the way men shop – or,

more precisely, cutting out the shopping bit


“All our customers are assigned their own

personal stylist,” explains Sam. “After a short

phone conversation, a trunk of clothes, hand-

picked to match your tastes, preferences and

budget, are dispatched to either your home

or work place.”

Customers then try on the clothes in their

own time – and are only billed for what they

like and keep. With delivery and collection

both free, there’s no reason not to give it a go,

according to Sam.

“Having your own personal stylist will

become like having your own personal trainer,”

he says. “Sure, you’re capable of doing it all by

yourself but having an expert at hand is more

efficient and you’ll get better results.”