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10

VELOCITY

T

he modern man has less time than

ever. He’s working harder, travelling

further and maybe even partying

harder than ever before. Time has quickly

become one of his most valued assets. The

team behind The Chapar realised this and

saw that one particular activity was falling

by the wayside: shopping.

"Men simply don’t have the free time

to shop anymore," says Founder Sam

Middleton, "and when they do have free

time they want to spend it with their family

or socialising with friends – but they also

want to look great whilst doing it."

The concept at The Chapar is designed

to take that problem away from the

modern man. A personal styling service

that takes all the hassle out of shopping;

from picking the right items, to delivering

them to finally taking away any unwanted

returns. All done personally by your very

own personal stylist. The service has

already changed the way men shop.

The Chapar Model

Here's how it works: when you sign up

to The Chapar, a personal stylist learns

everything they need to know about you.

Through The Chapar's website, you give

key details about your height, weight,

clothing size, favourite brands, and your

'style'; this is followed by a phone call with

your stylist to discuss your tastes in more

depth.

It isn't just an automated system – an

actual person is involved in creating your

personal profile, tailoring it to suit your

Stylish.

Game changing.

Hassle-free.

JUST A F EW REASONS WHY THE CHAPAR

I S CHANG I NG THE WAY MEN SHOP

style preferences, be they preppy, classic,

edgy, casual.

Armed with this information, they

hand-pick clothes for you, pack them

up into a trunk and send the selection

to your home or work. You get to try all

the clothes on (usually enough for four

different outfits), pick which ones you

want to keep, then anything you don’t like

their courier will collect for free.

Christmas Conundrums Solved

With the Christmas countdown well and

truly underway, why not take the stress

out of your shopping? The Chapar’s trunks

make the perfect gift for your significant

other, too: either order the service yourself

and surprise him with a new style you

would love to see him try, or buy him a

gift card and give him the whole personal

styling experience!

With the

Christmas

countdown

well and truly

underway, why

not take the

stress out of

your shopping?

PROMO