The client: Said Oscar Wilde: “Liberty is the chosen resort of the artistic shopper.” How right he was – this gloriously eclectic emporium, created by Arthur Liberty in 1875, is London’s finest department store, now a superbrand famous the world over.
The brief: To deliver for customers a beautiful magazine that adds real value to the Liberty experience, to deliver for the brand a multi-channel shop window that drives engagement, to deliver for partners a first-rate communication tool that generates sales.
The magazine: A bona fide magazine that delivers a curated edit of the season’s offerings. Reflecting the charm and expertise of the store and those who work within it, this premium publication is available in print, for mobile download and at www.liberty.co.uk.
The result: Three times a year (Spring/Summer, Autumn/Winter and Christmas), 200,000 copies of the Liberty magazine are distributed – mailed directly to Loyalty Card holders, offered free in-store and inserted into copies of the Sunday Times within the M25.
"I just wanted to say that I’m not sure our new magazine could have gone any better. Your team is beyond brilliant and the photography, especially, is incredible. My sincere thanks to you all."